Tag Archives: magazine

Reading for Women in 1939

This week Sepia Saturday has invited us to start with an old advertisement.  And so I chose this one from a coverless copy of the  Australian magazine Woman  of  5th June, 1939 .  Who could have imagined instant hot water in the kitchen sink.  No more carrying kettles of boiling water over to the sink from the stove.  Marvellous.

sink HWS 1939The magazine has an advertisement on nearly every page with a strong emphasis on cures for colds, tinned food, bile beans, pick-me-up Worcestershire sauce, sewing machines – all things to tempt the housewife.

But I was in for a surprise.  Do you remember this famous opening line ?

Last night I dreamt I went to Manderley again

This was from Rebecca by Daphne du Maurier  and here it is being serialized in a 1939 magazine.  In this issue they are up to Chapter 6, soon after Mrs van Hopper has been told of the engagement.

Rebecca serial 1939So, the book was published  in 1938, serialized in 1939 and made into a movie by Alfred Hitchcock in 1940 starring Laurence Olivier and Joan Fontaine.  Big Sigh.  Then remade in 1997 starring Charles Dance and  Emilia Fox.  Little Sigh.   I was interested to see it referred to as a gothic romance in the early days but then became a psychological drama once filmed.

And the reason for my mother having saved this particular magazine was that pages 2 and 3 were given over to And Listen to the Band, photos and text about women’s brass bands in Australia, including her sister Hilda Tansey and the Sydney Ladies Brass Band.

pp 2 3 Woman Listen to the Band 1939And the tempting little offer of Free Best Quality Aluminium  ware was available if you saved the labels of Inglis products such as their tea, coffee, porridge, etc, a forerunner of our present day Reward points.

Sepia Saturday gave us this advertisement for nice soft cushions to place on the horse’s hooves.  Other Sepians will have all other kind of interesting ads.

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The Royal Jubilee 1935 as seen by Weldon’s Ladies Journal

This week Sepia Saturday showed us his magazine cover, so now I’ll show him mine.  Actually it belonged to my mother and it was a Souvenir of the Royal Jubilee, 1910-1935 which was included with the English magazine  Weldon’s Ladies’  Journal in April 1935, one of Weldon’s  range of publishing interests.

Their tribute was to King George V ( the grandson of Queen Victoria) and Queen Mary, celebrating fifteen years on the throne of the United Kingdom of Great Britain and Ireland, as well as other bits and pieces around the world.   At times the emphasis is on the part women have played during those years.  You will probably need to click on the images and enlarge them to read the explanations.

Royal Jubilee 1935 Weldons magazine b

Weldon's 1935 Page 1Weldon’s Ladies Journal was started in 1875 (or 1879, depending on the source)  and was the first magazine specifically designed for the mass public.

Weldon's 1935 Page 9 The magazines were very conservative and centred around the home and reflected upper class tastes and fashions.

But times were changing and during World War I women worked at many different jobs for the first time.

Wooman Chimney sweepJust fancy, a woman winning the rifle shooting competition at Bisley in 1930, and women members of Parliament.

Weldon's 1935 Page 14King George and Queen Mary had seen great improvements in the motor car

Weldon's 1935 page 19and were living through the birth of Television.

Weldon's 1935 page 21

Weldon's 1935 Page 31

Finally the small town of Appledore  in Devon celebrating the Jubilee.  This video, found on YouTube,  put together by  a young girl who was there with photos taken by her father.  Watch for the two little girls in the striped crepe paper dresses.

Before becoming King, as tbe Duke of York, George visited Australia in 1901 and opened the first Session of Parliament when the Commonwealth of Australia was formed from the several States.

King George V died in January 1936 but Queen Mary lived long enough to see her granddaughter become Queen Elizabeth II.

More links to magazine covers and other goodies can be seen at Sepia Saturday.

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