This week Sepia Saturday has invited us to start with an old advertisement. And so I chose this one from a coverless copy of the Australian magazine Woman of 5th June, 1939 . Who could have imagined instant hot water in the kitchen sink. No more carrying kettles of boiling water over to the sink from the stove. Marvellous.
The magazine has an advertisement on nearly every page with a strong emphasis on cures for colds, tinned food, bile beans, pick-me-up Worcestershire sauce, sewing machines – all things to tempt the housewife.
But I was in for a surprise. Do you remember this famous opening line ?
Last night I dreamt I went to Manderley again
This was from Rebecca by Daphne du Maurier and here it is being serialized in a 1939 magazine. In this issue they are up to Chapter 6, soon after Mrs van Hopper has been told of the engagement.
So, the book was published in 1938, serialized in 1939 and made into a movie by Alfred Hitchcock in 1940 starring Laurence Olivier and Joan Fontaine. Big Sigh. Then remade in 1997 starring Charles Dance and Emilia Fox. Little Sigh. I was interested to see it referred to as a gothic romance in the early days but then became a psychological drama once filmed.
And the reason for my mother having saved this particular magazine was that pages 2 and 3 were given over to And Listen to the Band, photos and text about women’s brass bands in Australia, including her sister Hilda Tansey and the Sydney Ladies Brass Band.
And the tempting little offer of Free Best Quality Aluminium ware was available if you saved the labels of Inglis products such as their tea, coffee, porridge, etc, a forerunner of our present day Reward points.
Sepia Saturday gave us this advertisement for nice soft cushions to place on the horse’s hooves. Other Sepians will have all other kind of interesting ads.